SAP Fiori User Experience (UX) and SAP Screen Personas software will now be included within underlying licenses of SAP software. For existing customers, SAP will provide a software credit redeemable against future software sales. In addition, SAP will offer a portfolio of UX services, including design, rapid deployment and custom development, to enhance customer engagement. SAP users can now take advantage of a next-generation user experience based on modern design principles setting a new standard in the industry. The announcement was made at SAPPHIRE® NOW, being held June 3-5, 2014, in Orlando, Florida.