Dan Brody Chief Information and Technology Officer CITO

MCC Marketing Control Center – Rebuild

mccPeopleTechnology modernization and re-branding project.

Existing technology Java, Spring Frameworks, and Oracle 10g Database. Upgraded database to Oracle 11g R2 converts front end to HTML5 for cross platform compatibility.

Picture 9From this to This drftscreen1

It’s a competitive marketplace – your brands are competing for the same share of consumers’ wallets using the same marketing and communications tools, and still, you need to deliver greater returns on your marketing investment than their competitors. 

How do you set your brands ahead and achieve results, while also keeping your competitive edge and maintaining high ROI?

The key: Marketing Control Centre (MCC) and integrated digital communication services - a product and service platform that can solve your specific communications challenges, driving significant ROI quickly and easily for your brand.

In this package, you’ll learn how to optimize your digital communications using MCC Solutions 1:1 Digital Communications Programs, including:

  • Lifecycle Growth
  • Social Media Communications
  • Loyalty Rewards
  • Contests and Coupons
  • Advanced and Actionable Segmentation
  • PIN-on-Pack Promotion and RewardsSocial Engagement
  • Social Referral
  • Marketing Control Centre (MCC) Platform – Professional Services
  • Marketing Control Centre (MCC) Platform – Self-Serve

Lifecycle Growth Program

ae5bc730-0e74-424e-a82b-1763d7d91ac3Do consumers go through life stages? Shouldn’t your messaging reflect the changing interests and needs of your target audience at every stage of their lives?

  •  Lifecycle Growth Program is designed for marketers that want to build deeper, long-term relationships with customers that buy their products or services at regular intervals or according to a lifecycle.
  • We make it easy to setup, maintain and optimize a communication schedule that will automatically send timely and relevant information to customers at critical times to influence their purchase behavior.
  • Whether you have a subscription-based product or time-sensitive offers,  Lifecycle Growth Program can help increase conversion, build retention and grow lifetime value.

Program Features:

  • Set communication rules and map them to templates in the MCC system - your program will automatically run and send messages to targeted recipients.
  • Personalized and relevant information sent to the right person at the right time.
  • Detailed, real-time reports.
  • Marketing Control Centre (MCC) makes it easy to make improvements without pausing the schedule.

Program Benefits:

  • Complete automation means less time and cost to execute on real-time engagement with your audience.
  • Communication with your consumers when and where they want, via the channel they prefer, means a more open audience to your brand messaging.
  • Increased conversion and retention of your target audience.
  • Precise insights into campaign performance allow you measure ROI on a campaign-by-campaign basis or against broader strategic timelines.

Getting Started:

  1. MCC Solutions will help you to identify specific milestones that represent an opportunity to engage your customers or members further.
  2. Use MCC Solutions’ best practice guidelines to develop a messaging calendar to drive activity.
  3. MCC will upload your database and set up communication segments and rules within the MCC.

Full Service: Engage MCC Solutions’ experienced Professional Services Division to help you brainstorm, plan, setup, and optimize your program over time. Please contact your sales representative for more information.

Loyalty Rewards Program

Reward your best customers for their loyalty to your brand, and intent prospective customers to engage more fully in what you have to offer.

MCC Solutions provides everything you need to run quickly and easily and manage points-based loyalty initiatives to increase customer retention, participation rates, and lifetime value. Eliminate unnecessary costs and overhead of traditional programs with all of the tools you need to automate point rewards, redemption levels, and recovery catalogs through one interface.

MCC Solutions makes it easy to keep your Loyalty Rewards Program fresh for consumers, and profitable for you!

Program Features:

  • Fully automated online points tracking.
  • Social Media Posts and Sharing
  • Online and Mobile PIN code generation, entry, and validation.
  • Multiple reward redemption options, including catalog, contest, auction, and couponing.
  • Individual point balance accessible via online/SMS.
  • Easy reward updating and integration.
  • Track your program with real-time analytics.

Program Benefits:

  • User-friendly programming, set-up, and real-time analytics make it easy for marketers; real-time viewing and redemption of point offers easy access for consumers.
  • The flexibility of the system means that marketers can align their rewards based on preferences of their communities, as well as on their marketing strategy and plans.

Getting Started:

  1. Migrate your existing Loyalty Rewards Program or determine parameters to reward your customers’ loyalty (i.e., how will customers be awarded points, how will they be able to use them, etc.)
  2. Create rules for a new program and implement tracking.
  3. Invite your customers or members to join.

Full Service: Engage MCC Solutions’ experienced Professional Services Division to help you brainstorm, plan, setup, and optimize your program over time. Please contact your sales representative for more information.

Contests and Coupons

Capture – Convert – Retain – Engaging Customers through the Power of Contesting and Promotions Has Never Been Easier!

Marketing Control Centre (MCC) makes it easy to create and deploy contests and coupons quickly and cost-effectively.

Perfect for companies that run multiple promotions and need speed and accuracy, the MCC’s step-by-step setup wizard will help launch your promotion without costly third party agency development and project management – so you can focus on building and engaging your permission-based community database and incenting prospects to become customers.

Program Features:

  • Simple, step-by-step coupon and contest setup wizard.
  • Couponing verification and built-in fraud prevention are guaranteed.
  • Tell-A-Friend mechanism allows your most loyal users to promote engagement among their networks.
  • Multiple prize draw options (e.g., Prize-an-hour, Prize-a-day, Grand Prize, Manual, etc.) plus automatic e-mail/SMS winner notification.
  • Real-time, end-to-end contest is tracking and reporting help to establish which promotions are most effective.

Program Benefits:

  • Create and deploy contests quickly to take advantage of market trends.
  • Engagement of your most loyal users through promotions that speak to their interests and preferences.
  • Real-time control over costs and ROI.

Getting Started:

  1. Set your contest or coupon promotion parameters.
  2. Use our setup wizard to implement your promotion.
  3. Launch your special offer and follow its success.

Full Service: Engage MCC Solutions’ experienced Professional Services Division to help you brainstorm, plan, setup, and optimize your program over time. Please contact your sales representative for more information.

Advanced and Actionable Segmentation Program

The more you know about someone, the more interesting your conversations become. Cut through the click-throughs and figure out who's valuable to your company.

Once you’ve captured a customer or prospect, the next step is to learn more about them to ensure future conversations are relevant to their needs and interests.

MCC Solutions helps you connect with customers, gather valuable data, and reward those customers for their participation with customized offers and incentives. MCC’s tool enables advanced one-to-one marketing with segmentation, customer scoring, and metrics in a flexible data-gathering framework that can be as simple or as complex as your needs dictate.

Program Features:

  • Advanced customer profiling, scoring, and segmentation lead to improved customer response and engagement.
  • Real-time, end-to-end tracking and reporting help to establish which customers are most valuable.

Program Benefits:

  • Create fully automated and relevant communication schedules based on individual customer preferences.
  • Establish key behaviors that correlate to consumer value.
  • Real-time control over costs and ROI.

Getting Started:

  1. Outline data requirements to profile your best customers and prospects.
  2. Create programs to gather data using application templates.
  3. Track customer responses to leverage stronger engagement.

Full Service: Engage MCC Solutions’ experienced Professional Services Division to help you brainstorm, plan, setup, and optimize your program over time. Please contact your sales representative for more information.

Pin and Rewards Program

Recognizing, rewarding and leveraging purchasing behavior has never been easier.

MCC Solutions provides all of the tools and infrastructure necessary to launch, manage and optimize a unique PIN-on-Pack Program.

Often used in combination with contests or loyalty programs, engage customers and increase purchase frequency with unique PIN codes printed on-pack or distributed virtually via web or mobile to track and reward purchase behavior.

Program Features:

  • On-pack, online and mobile PIN code generation, entry, and validation.
  • Real-time individual point balances accessible via online/SMS.
  • Comprehensive and real-time tracking and reporting with PIN code database management.
  • Numerous, integrated tools to communicate with your customers (e.g., SMS, email, surveys, contests).

Program Benefits:

  • Increase customer touch points for your brands using the communication mechanism your client likes best.
  • Numerous ways to communicate with your clients means additional opportunities to collect data and know their clients better.

Getting Started:

  1. Set your PIN redemption and collection parameters
  2. Let MCC Solutions store the parameters in the database
  3. Promote your program through Email, Social, SMS and Direct mail channels

Full Service: Engage MCC Solutions’ experienced Professional Services Division to help you brainstorm, plan, setup, and optimize your program over time. Please contact your sales representative for more information.

Social Engagement Program

Shifting your communication strategy from ‘one-to-many’ to ‘one-to-one.’

Organizations often have goals of increasing their fans or followers on social networks. Unfortunately, most social networks have limited ability to communicate on a one-to-one basis, or they restrict your ability to collect actionable profile data.

You can gain greater visibility into your community by migrating information from your social networks to the Marketing Control Centre (MCC). Once you know who your friends are in the social sphere, you can target them to grow your brand community further.

Program Features:

  • Collect more profile data points on customers, indexing their responses and behavior.
  • Real-time tracking to determine which social marketing campaigns are resulting in conversions.
  • One-to-one communications capabilities based on customer behavior and actions.
  • API data integration keeps the back-end simple.

Program Benefits:

  • Know your customers and measure their value against others in your community.
  • Straightforward and comprehensive measurement views for all of your tracking and reporting needs.
  • Easy integration with straightforward back-end tools and services.

Full Service: Engage MCC Solutions’ experienced Professional Services Division to help you brainstorm, plan, setup, and optimize your program over time. Please contact your sales representative for more information.

Social Referral Program

Your customers are engaging with their networks through social media channels like never before. Wouldn’t you like to leverage the reach of your existing customers’ networks, to grow your brand and sales?

MCC Solutions’ new Social Referral Program enables marketers to leverage the social networks of their existing customers to nurture easily and gain new ones. With MCC, you can reward customers for sharing their networks and benefit your business too!

This solution is perfect for companies that want to expand their database to drive new customers. You can use the interface your existing customers took years to build to build your business. Working Smart has never been this easy!

Program Features

  • The breadth of Social Media channel integration (Facebook, LinkedIn, Twitter and more).
  • Landing pages designed with the look and feel you want.
  • Fully automated profile tracking.
  • Easy contest and incentive integration.
  • Program success tracked with real-time results in a standardized format.

Program Benefits

  • Complete automation increases the size of your database quickly and efficiently.
  • Fast drive new customers with an incentive-based subscription or purchase.
  • Detailed profile acquisition at your fingertips.

Getting Started

  • Set up incentive/offer parameters (e.g., Contest or Coupon)
  • Determine incentives and create a landing page.
  • Integrate incentive into your page, for existing customers to share with their networks.
  • Send those networks the latest offer and reward new clients who join or participate.
  • Track your program’s results.

Full Service: Engage MCC Solutions’ experienced Professional Services Division to help you brainstorm, plan, setup, and optimize your program over time. Please contact your sales representative for more information.

 

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