Targeted advertisements are headed to smart refrigerators, smart thermostats and other Internet-connected devices, potentially raising new privacy concerns for people who use those products. A financial report filed by Google in December and picked up Wednesday by the Wall Street Journal describes the Internet Company’s intent to deliver ads on almost any IP-enabled device that it has access to in the future.
"We expect the definition of mobile to continue to evolve as more and more “smart' devices gain traction in the market," Google said in a letter addressed to the accounting branch chief at the U.S. Securities and Exchange Commission. That statement was part of an explanation of why Google doesn't disclose its mobile revenues separately. "For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities," the company said.